Why Influencers Are Focusing on the Bigger Picture as Advocates
Celebrities who back causes are more desired by consumers now

The issues we’re witnessing on a global scale are much bigger than each of us can solve on our own.
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In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space races, income inequality, food shortages, water shortages, fires, floods, etc.