Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Consider 5 action items to transform your business

Intelligent disruption will change the way the ad industry functions. Getty Images

As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption.

Dan Hodges is CEO and founder of CIM Tours.