Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?

The Vault Collection was born out of the supply challenges of the pandemic

Vault Collection hoodies look like your standard American Giant release, except that these are stitched from factory leftovers. American Giant

Next to the oil industry, the apparel business—with its water use, fabric dyeing and high waste rate—is the most polluting business in existence, sending a quarter of the planet’s carbon emissions into the air. Increased consumer concern over this issue has led not only to the rise of ethical clothing brands such as Threads 4 Thought and Alternative Apparel, but compelled established labels to account for themselves. Levi’s, for example, now makes 69% of its bottoms with a technique that reduces water use. Fast-fashion behemoth H&M now sells a Conscious collection that uses organic and recycled materials.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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