Key insights
- Experts say space offers a neutral territory for consumers.
- Olay and SodaStream's ads star real astronauts.
- Brands are inspired by sentiment sparked by space travel in the 1960s.
Space comes and goes as a hot trend in advertising, but if this year’s Super Bowl spots are any indication, space travel and sci-fi are back in for brands. At least four brands—Olay, SodaStream, Turkish Airlines and Walmart—will air ads that tie into space exploration and aliens on Sunday, using the theme to announce new campaigns and initiatives, or simply boost brand messaging.
