Why Outer Space Is a Go-To Theme for Super Bowl 2020 Ads

Olay, SodaStream, Turkish Airlines and Walmart have space-themed spots

Olay, Turkish Airlines and SodaStream chose space travel to boost brand messaging.
Olay, Turkish Airlines and SodaStream chose space travel to boost brand messaging. Olay, Turkish Airlines, SodaStream

Key insights

Space comes and goes as a hot trend in advertising, but if this year’s Super Bowl spots are any indication, space travel and sci-fi are back in for brands. At least four brands—Olay, SodaStream, Turkish Airlines and Walmart—will air ads that tie into space exploration and aliens on Sunday, using the theme to announce new campaigns and initiatives, or simply boost brand messaging.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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