Challenger Brands Why Popeyes Is Positioned to Be the Next Great Brand Marketer The chicken chain is entering a new era Popeyes' global marketing is now overseen by Fernando Machado, who continues to lead branding for sister chain Burger King. Getty Images By David Griner August 23, 2019 It’s been called the Great Chicken Sandwich Twitter War of 2019, but this week’s fast feud was just the opening battle. David Griner @griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad." Recommended articles