Why Serving Up Relevant Content to Consumers Is a Big Responsibility

Toys'R'Us CMO Carla Hassan approaches mobile video like one

Headshot of James Cooper

Though she’s only been in her current position for little more than a month, Carla Hassan, evp, global chief marketer, Toys”R”Us, brought valuable insights to a panel discussion she joined at Adweek and Bloomberg Media’s breakfast event on March 28 called “Marketing In an Interruptive World.” The former Pepsi exec pointed out the importance of placing the consumer first in dreaming up marketing that will resonate with them.

“I actually hate the word digital, and I don’t like to use it because I think everything that we do—if you really start with the consumer, that’s their life,” Hassan told Adweek after the panel session. “Their life is mobile. Their life is digital. So we have to come up with solutions across the board and across all the channels that talk to them. If we start with them, we’ll be able to deliver content that’s relevant to them in the all the spaces they play.”

Take a look at the video to see what else Hassan said. And check out this video featuring Visa’s Kim Kadlec from the Adweek-Bloomberg Media event.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.