Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year

Marketing chief Edwin Bragg on the brand's success

Headshot of Christine Birkner

With 100 franchises around the world and counting, Shake Shack has become a global burger sensation. Adweek caught up with Shake Shack's vp of marketing, Edwin Bragg, at the ANA Masters of Marketing Conference in Orlando, Fla., to chat about the brand's first appearance at the conference, how consumers' tastes in fast food are changing and Shake Shack's plans for expansion.

"For brands large or small, it's about how creative and resourceful you are," Bragg said. "We're excited to be a part of the conversation. We're thinking about how we're going to continue to grow at the pace we are but still maintain that sense of community."

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.