Why the Story of Prime Day 2020 Is What Didn’t Happen

Consumers had a lot of distractions this year

Other retailers stole Amazon's thunder. Amazon

Amazon is typically coy the morning after Prime Day, offering allusions to its success with broad strokes. 2020 is no exception.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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