How Bitters Became the New Craft Obsession (and How to Make 5 Delicious Cocktails With Them)

Bitters are often described as being a bartender's spice rack, but they're one of the least understood ingredients behind the bar. Though their long history is rooted in herbal medicine, they've also been used for almost as long to flavor drinks.

With the craft bitters industry exploding after more than a century of dominance by the Angostura brand, we dropped by New York City's bitters tasting room, Amor y Amargo, to talk to get some background and advice from cocktail guru Sother Teague and Hella Bitters co-founder Tobin Ludwig.

Check out the video above for an inside look at the rapidly growing field of bitters and a few recipes you'll want to try at home or at your favorite watering hole.

We also had Teague create a "Mystery Drink"—we'll be crowd-sourcing names for the cocktail and the winning name will appear on a future Amor y Amargo menu. Leave your suggestion in the comments!


Clair McLafferty is a veteran craft bartender and author of the books The Classic & Craft Cocktail Recipe Book and Romantic Cocktails.
Publish date: September 24, 2015 https://dev.adweek.com/brand-marketing/why-you-should-be-using-bitters-and-how-make-5-delicious-cocktails-them-video-167123/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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