Wieden + Kennedy Lands Weight Watchers

Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said.

There was no review. Lesya Lysyi, who took over as president of Weight Watchers North America last November, worked with W+K when she was chief marketing officer at Heineken USA. At the time of her hiring last fall, Weight Watchers also appointed Dan Crowe as chief technology officer. Amid speculation of account consolidation, it’s not immediately clear how his appointment will affect Weight Watchers’ digital agency, Ogilvy & Mather.

Weight Watchers spends around $150 million a year on measured media.

McCann's most recent work has featured celebrity Jessica Simpson. Last January, McCann’s Weight Watchers client, senior marketing vp Cheryl Callan, left the company to become CMO at New York & Co.

A McCann rep confirmed the account move but otherwise declined comment and referred calls to the weight loss marketer. Reps at Weight Watchers and W+K could not immediately be reached.