Willem Dafoe Recreates Marilyn Monroe’s Skirt-Blowing Scene in Snickers’ Super Bowl Ad

Latest 'You're Not You' spot from BBDO

Headshot of Tim Nudd

After having great success on last year's Super Bowl with Danny Trejo and Steve Buscemi, Snickers has gone with Willem Dafoe and Eugene Levy for this year's spot—which rolled out online Wednesday.

The spot, from BBDO New York, imagines if Marilyn Monroe had been feeling hungry while shooting The Seven Year Itch in 1955—the film which featured her now-iconic scene with her skirt blowing around over a New York City subway grate.

Grumpy Marilyn is played, as many had speculated since the teaser, by Dafoe (last seen in the Super Bowl playing the devil himself in Mercedes-Benz's lavish 2013 spot).

Levy's cameo at the end feels a bit tacked on, and matching the humor of last year's spot was always going to be a tall order. But this installment still satisfies.

"I have to admit playing a Hollywood bombshell is a new challenge for me," Dafoe said in a statement. "But as a huge fan of Marilyn Monroe, I just couldn't resist the opportunity to take a walk in her shoes and famous white dress."

Snickers brand director Allison Miazga-Bedrick added: "Super Bowl 50 is a celebration of this game's amazing history, so we wanted to bring our A-game with a new 'You're Not You When You're Hungry' commercial that's appropriately epic. It doesn't get much bigger—or better—than combining one of the most legendary moments in movie history from the iconic Marilyn Monroe with some modern day icons of our own." 

@nudd Tim Nudd is a former creative editor of Adweek.