Wine Win for Freeman

Cliff Freeman and Partners has been named the first advertising agency for, an e-commerce client which sells wine over the Internet.
The New York shop bested crosstown rival Ogilvy & Mather and Foote, Cone & Belding in San
Francisco to capture the $5-10 million business.
The winner must work quickly. The Waltham, Mass., startup, which came online in the fourth quarter of last year, wants print and radio work to break in mid-April.
TV will follow. Media will be handled by Blitz Media in Boston.
“The client wanted us because of our ability to make a new client as famous as possible, as fast as possible, with a limited budget,” said Arthur Bijur, president and executive creative director at Cliff Freeman. was founded by Mike Lannon, who was an executive at the former Humphrey Browning MacDougall in Boston. It fashions itself as the source for those who wish to buy wine as a gift for occasions such as graduation and Mother’s Day.
“Our insight that they were in the gift business, and not in the wine business, put us over the top,” said Jon Brody, agency senior vice president and group account director. isn’t the only online wine seller–Virtual Vineyards in Palo Alto, Calif., offers a similar service.
The win is the latest arrow in Cliff Freeman’s growing quiver of online clients such as and Fox It also softens the loss last week of the estimated $25 million Ameritech cellular and paging business to Ammirati Puris Lintas, Chicago.