With a Quiet Approach You’re Sure to See More of, McDonald’s France Advertises Its Reopening

DDB Paris captures an empty restaurant unlocking its doors

Image of a McDonald's drive-thru worker at a window
The 'Come Back As You Are' campaign marks the reopening of McDonald's restaurants in France. McDonald's France

As Covid-19 ravaged France, tragically claiming the lives of 30,000 residents, the country went into full lockdown to halt the disease’s spread. Now, after an 11-week shutdown, restaurants are beginning to reopen.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.