With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home

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SXSW 2021 organizers said this week that plans for in-person events in Austin, Texas, are up in the air. SXSW
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.