Adweek Podcast: Honoring Women Trailblazers Leading the Marketing World

Plus, how augmented reality is changing the game on Yeah, That's Probably an Ad

You're listening to Yeah, That's Probably an Ad in 2020. Adweek, Getty Images
Headshot of Ko Im

Women Trailblazers, our annual list of enterprising women leading their fields, is out this week, featuring actress/producer Gabrielle Union, Top Chef host Padma Lakshmi and Visible CMO Minjae Ormes.

On this episode of Yeah, That’s Probably an Ad, co-host and community editor Ko Im is joined by Heide Palermo, senior director of brand community at Adweek, to discuss what it means to use heart-led leadership and cultivate brand purpose.

Plus, Adweek Academic Council member Jo Scholz reviews some great recent applications of augmented reality tech and how it’s helping brands create memorable experiences.

You can listen and subscribe to Yeah, That’s Probably an Ad via Apple Podcasts, Spotify or wherever you get your podcasts. You can also stream the full episode below:

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.