WongDoody Wins Anti-Smoking Account

SAN FRANCISCO The Washington State Department of Health has awarded its $7 million anti-smoking account to independent WongDoody after a three-month review, agency representatives said.

The Seattle shop won the two-year contract after a competition that included other undisclosed Washington agencies, sources said. Seattle’s Sedgwick Rd. previously handled the account, but it was unclear if the shop defended. The other contenders were undisclosed.

The campaign will try to convince people to prevent and reduce tobacco use, provide resources for quitting and educate teens about the dangers of smoking.

“This is one of the most exciting wins in the history of our agency,” said Pat Doody, the shop’s president, in a statement.

The agency will begin work on the contract June 1 and it will run through June 30, 2008. The Washington Department of Health can extend the contract through 2011.

Tim Church, a spokesman for the Washington DOH, said WongDoody would produce a broad campaign, including television and radio. His office chose WongDoody for several reasons, he said. “I think they stood out in a number of ways. It was obvious they have a really creative staff, and it was also obvious they did their homework, especially with where kids were at with tobacco use. They went all out to get this campaign,” Church said.

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