Wrigley Confirms Global Contest

NEW YORK Wrigley, the chewing gum and candy company, has confirmed reviewing its global creative chores, news first reported earlier today by Adweek.com.

Wrigley is holding a review with an eye toward consolidating its $200 million-plus creative account with two ad networks, sources said.

Omnicom Group’s EnergyBBDO in Chicago is the lead U.S. creative agency on the account. BBDO has held the business for 77 years.

“BBDO, our long-standing agency of record, will continue as a key Wrigley advertising agency,” said client director of marketing communications Brian Wright, in a statement. “We are currently now assessing how best to consolidate the remainder of our agency roster globally so that we can be more efficient, synergistic and faster to market with highly creative, integrated consumer communications campaigns.”

Other roster shops in various parts of the world include Omnicom’s DDB (in Australia and New Zealand); Publicis Groupe’s Leo Burnett (in Canada and parts of Asia); and WPP Group’s Grey (in Asia and India).

All incumbents are said to be participating, as are a number of non-roster shops. The agencies could not be reached.

WPP’s MindShare handles media duties, which sources said are unaffected.

This story updates an item posted earlier today with Wrigley’s confirmation and additional details.