NEW YORK Land Rover in mid-April will launch an integrated campaign from Young & Rubicam Brands, tied to the all-terrain vehicle’s 60th anniversary.
On Wednesday, Ford announced that it would be selling both Land Rover and Jaguar to Tata Motors for $2.7 billion. That transaction, which will not be completed until the second quarter of 2008, is not expected to affect the Land Rover campaign.
