Zippo Fires Up a Special Mars Lighter Following NASA’s Latest Space Launch

The latest installment of commemorative lighters from the famous American brand

two black zippo lighters on rocks with engravings of space on them
Zippo’s gold plating process gives the lighter a crimson hue that evokes the iron-rich surface of Mars. Zippo

NASA launched its latest mission to Mars on Thursday, drawing millions of viewers. And while the features of the Perseverance Rover are mightily impressive, the thing that led so many people to YouTube was the chance to watch an Atlas V-541 rocket do its thing.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.