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The Performance Marketer’s Guide to Elevating ROI

Only one in four CMOs feels confident in their ability to measure ROI. With advertising and budgets under high scrutiny, there is no room for this type of inefficiency.

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Why AI Is Your Brand’s Rapid Response System

Talk about big data overload. Over the next minute, there will be 204 million emails sent, 31 million Facebook messages exchanged, 21 million mobile interactions and 2.4 million Google searches. [...]

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How AI Analytics Are Boosting Campaign Performance Through Real-Time Optimization

Have you ever actually optimized a marketing campaign in real time? Chances are you haven’t. And you’re not alone. Even the most advanced marketers have taken only relatively rudimentary approaches [...]

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The Secret to Enhancing Your Next Customer Experience Campaign

What is more powerful: Your first-party customer data or a partner's third-party data? Trick question. What really matters is how valuable both data sets can be when they're combined. Data [...]

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The Definitive Guide to Marketing Clouds and How They Work

If you want to make your digital marketing personal, you're going to need a marketing cloud. At the most basic level, a marketing cloud lets you tie together multiple data [...]

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7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns

Between websites, mobile apps, email outreach, social media, loyalty programs and the like, consumer data is flowing into your systems from a growing array of consumer touch points. Integrating this [...]

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Sometimes Big Data Is Just Too Darn Big

The promise of a truly integrated, data-driven campaign can seem more like a pipedream than a reality. The problem is that while the modern marketer has troves of actionable customer [...]