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Trending forward The changes of 2020 will continue to inform a changed marketing perspective as the aggressive changes marketers made in adopting ecommerce and the ways they use data to [...]
How to Future-proof Against the Next Great Disruption in 2021
Preparing for the next great disruption.
Zoom’s CMO Discusses What the Future of the Workplace Might Look Like
Virtual events will go from being an afterthought to a main attraction.
GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead.
3 Keys to Producing Standout Virtual Events in 2021
Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.
The Big Opportunities and Challenges for Marketers in 2021
Adweek Intelligence survey reveals optimism in 2021.
Delta’s Tim Mapes Is Optimistic About a Rapid Recovery for Airlines
How the airline is forging ahead, with more environmentally conscious fliers in mind, at Outlook 2021.
How PayPal Is Helping Retailers Increase Revenue and Loyalty
The payments platform has also had success in decreasing cart abandonment.
Consumers Want Brands to Make Shopping Fun and Reflect Their Values
A new report from Future Commerce outlines what matters to shoppers in 2021.
How Momentum Helps the Jacksonville Jaguars Drive Systemic Change
Momentum helps Jacksonville Jaguars' CMO Julian Duncan drive systemic change.
How ‘Horizontality’ Is Driving M&A in Ad Tech
Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.
General Mills and PepsiCo Share Winning Strategies to Accelerate Business
On the importance of a nimble brand strategy at Adweek's Outlook 2021.
4 Major Factors That Will Change How Marketers Use Data
Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.
IPG CEO Philippe Krakowsky on Disruption, Data and Privacy
Krakowsky stepped into the role at the start of 2021, and already has big plans.
Beyond the Buzzwords, Sustainability in Marketing Demands Consistency
On how brands can get involved in the United Nations' goals at Adweek's Outlook 2021.