Michelle St. Jacques became MillerCoors’ first female CMO in January. […]
Category: Accounts
MillerCoors Taps Jack Morton for Experiential, Sports, Music and Entertainment Marketing
The agency will be tasked with creating brand experiences at a national brand activation level and within local markets. […]
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record
The shop worked on a Super Bowl digital marketing campaign for the chain. […]
PepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles
This portion of the business had been with WPP’s VMLY&R. […]
NBCUniversal Entertainment Places Media Planning and Buying Business in Review
Incumbent agency Essence to defend the account against several competitors. […]
Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.
The decision purportedly followed an internal WPP pitch. […]
Keurig Dr Pepper Selects Initiative as Media Agency of Record for U.S. and Canada
Publicis Groupe’s Spark Foundry was incumbent on the business. […]
GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis
The company is consolidating dealer work with The Martin Retail Group. […]
Nintendo Sends U.S. Media Account to Initiative Following Review
Publicis Media’s Blue 449 was incumbent on the business. […]
Planet Fitness Names Barkley Its Lead Agency Across Creative and Media
The independent shop will also handle strategy, experience and design. […]