Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings
Omnicom was the top agency network.
Home Depot Names OMD as US Media Agency of Record
The appointment follows a review dating back to last June.
This Agency Seeks to Put One Electric Car Company in Pole Position
Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]
Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
The lawn care company wants to be 'creatively led and data-driven.'
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
Fast-growing company picks San Francisco agency after competitive pitch.
Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
The appointment comes as the retailer undergoes transformation efforts led by CEO Mark Tritton.
T-Mobile Names IPG’s Initiative as US Media Agency of Record
This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
Havas Media Retains Duties as Sanofi’s US Media Agency of Record
Appointment follows Omnicom Media Group winning global AOR responsibilities.
Uber Names R/GA as Global Social Agency of Record
The agency will handle marketing activity across digital and social platforms.
Sanofi Appoints Omnicom Media Group as Global Media Agency of Record
A dedicated Sanofi @ Omnicom team will handle media for consumer and pharmaceutical brands outside the U.S.
Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands
The Kansas City agency was also recently named AOR for Motel 6.
Combs Enterprises Selects Droga5 as Global Creative Agency of Record
Droga5 will be responsible for developing creative and strategy connected across the entire brand experience. The agency's work will kick off with a U.S. campaign for luxury tequila brand DeLeón [...]
Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record
The appointment expands a global relationship which includes China, India and the U.K.
Hulu Sends US Media Responsibilities to Publicis Imagine
Hulu spent an estimated $174 million on media from July of 2019 through June of 2020, according to global data consultancy COMvergence, with $113 million spent on traditional channels and [...]