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Video Gallery in Post

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an [...]

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Publishers Will Innovate Away from Google’s Privacy Sandbox

Google continues to show that they live in a different version of reality than the companies working in the open web. After their first attempt at a new privacy sandbox, [...]

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The Data Metamorphosis: One Publisher’s Product Transition from Content to Data Wellspring

Programmatic media buying has been stealing the lunch of publishers for more than a decade. I know this because, before running MEDQOR, a leading B2B publisher for the healthcare industry, [...]

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Will Publisher-Created First-Party Data Platforms Save Ad Tech?

Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech [...]

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Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising

Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected [...]

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Direct Supply Paths Are Becoming Standard Practice in Programmatic

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries [...]

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5 WordPress Trends Publishers Should Keep in Mind for 2020

2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to [...]

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5 Monetization Tips for Small and Mid-Tier Publishers

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital [...]

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Developing Technology Standards to Support Privacy Regulations of the Future

Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge [...]

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10 Key Considerations When Selecting a Programmatic Partner

As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every [...]

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Forget Behavioral Targeting – Ad Format Is the Real Problem

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie [...]

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Media Pitch: How MadHive Is Preventing OTT Ad Fraud

Now that over-the-top video is mainstream – with 52% of US adults using OTT services – marketers are rapidly shifting dollars to reach eyeballs on connected TV screens. As demand [...]

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Publishers Should Expect More Data from Programmatic Demand Partners

Programmatic demand has become an essential part of many publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth — the top 10 alone account for over $84 billion [...]

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2019 to 2022: The Evolution of Consumer Consent & How Publishers Must Adapt

The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information [...]

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What Google’s Switch to First-Price Auctions Means for Publishers

The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years [...]