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Famously Happy Finland Is Revealing Its Secrets to the World
The Nordic country is taking its "Rent a Finn" initiative online.
Budweiser’s New Interactive Concert Series Features the Hits of Happier Days
The beer brand launched a livestreamed concert series featuring headliners performing their greatest hits and sharing new stories.
United Airlines Teams Up With Clorox for CleanPlus Cleanliness Initiative
Carrier gains a major partner in ensuring passenger safety in the sky.
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
With states opening up again, Edgewell Personal Care is cautiously optimistic about its ability to move its seasonal products.
Experienced in Crisis Messaging, GSTV Guides Brands Through Covid-19
Getting the tone right is key, from relevant pandemic information to uplifting content.
Marketers Will Need to Find Opportunities to Land New Business in the Great Reset
The great reset is the concept that store visits will return to normal levels over time, but the beneficiaries of these stores will not be the same.
This Music Video Reminds Teens That Checking in on Friends Is More Important Than Ever
The Ad Council PSA aligns with Mental Health Awareness Month.
Is Agency New Business Back on Track? It Depends on Who You Ask
There are positive signs, but the RFP process could be forever changed due to Covid-19 and the pervasive use of technology.
Exclusive: Nascar Revs Back Up With Live Racing—and Healthcare Workers as Grand Marshals
No fans will attend the May 17 event at Darlington Raceway in South Carolina, but front-line heroes' names will appear on all 40 cars.
Ad-Tech Players That Offer Nonperishable Services Are Best Suited for This Current Landscape
Ad tech, programmatic and certain forward-thinking brands are poised to make meaningful gains if they stay in the game.