Inside Sundance’s Sponsor Strategy for First Virtual Film Festival
Reimagined event tasks partners with developing content that resonates with remote audiences.
Full-Page Ad Urges Biden to Embrace a Plan Bringing 2 Million Women Back to the Workforce
Girls Who Code rallied women in leadership to demand a 'Marshall Plan for Moms.'
Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating
The company is repositioning with new branding, pantry staples and a national ad campaign.
Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era
Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak.
Verizon Adjusts Adfellows Program to Become a Virtual Experience for Entry-Level Marketers
It's also expanding its brand partners to include IBM, Visible and Amobee.
The Covid-19 Vaccine Is Cementing Retail’s Role in US Healthcare
Retail and healthcare, which were long two distinct entities, continue to merge in 2021 as retailers seek to address Americans’ health needs. Case in point: Walmart has begun administering the [...]
What to Expect From the All-Virtual CES 2021
How has CES been reimagined to go from the stage to the screen?
Struck by the Pandemic, These 2 Restaurant Brands Joined Forces to Fight Back
Desperate times call for creative thinking.
Adweek’s Most Popular Online Stories of 2020
From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.
How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales
the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]
Livestreaming Will Take Retail By Storm in 2021
And four other predictions about the future of commerce in the coming year.
Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year
The marketer doubled down on her "fast, messy, awesome" ethos in 2020.
How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]
Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery
In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]
Samsung Taps Paul Mescal to Capture a Turbulent 2020 Through Modern Dance
Normal People star helps launch platform supporting young artists who have lost working during the pandemic.