Samsung’s Smart TV Inventory Now Available Programmatically
SpotX tapped as the initial monetization partner as linear and digital continue to merge.
Google Chrome Will Throttle ‘Resource-Heavy Ads’
The new Better Ads Standards update underscores Google's dominance in online advertising.
Unlike TV, Almost All Viewers Are Present for Digital Video Ads
Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.
Ad-Tech Players That Offer Nonperishable Services Are Best Suited for This Current Landscape
Ad tech, programmatic and certain forward-thinking brands are poised to make meaningful gains if they stay in the game.
Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions
Purchase aims to boost transparency of online media spend.
Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test
TV programmers will use Nielsen’s Addressable TV platform to run test campaigns with brand partners in the first half of this year.
Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020
AT&T expects to take orders ahead of this year's Upfronts.
The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy
Survey finds that 88% of U.S. adults believe it's important to know how their data is shared.
Tremor International to Buy Video Ad Platform Unruly from News Corp
Upheaval continues in ad tech following a year of bankruptcies and distressed exits.
Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO
Connected TV remains the focus for buyers.
Looking Back on Digital Media in the 2010s, and What’s Next
The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.
Taking Media In-House Is not a Case of One Size Fits All
Brands taking media in-house is not a case of one size fits all.
How to Recalibrate Programmatic in 2020 With Renewed Purpose
Programmatic advertising’s momentum is slowing, with just three entities cornering the market.
Amobee Chief Kim Perell Exits, Successor Already Named
Perell is ending her three-year tenure effective immediately.
2019: The Year of Ad-Tech Darwinism
A year of bankruptcies, fire sales and accelerated M&A deals began the next era of ad tech that will see the survival of the fittest.