Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions Digital By Ronan Shields January 8, 2020 Purchase aims to boost transparency of online media spend. TV / Video Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test By Kelsey Sutton Programmatic Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020 By Ronan Shields Programmatic The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy By Ronan Shields Programmatic Tremor International to Buy Video Ad Platform Unruly from News Corp By Ronan ShieldsSara Jerde Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO Programmatic By Ronan Shields January 2, 2020 Connected TV remains the focus for buyers. Looking Back on Digital Media in the 2010s, and What’s Next Programmatic By Ronan Shields December 30, 2019 The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens. Taking Media In-House Is not a Case of One Size Fits All Programmatic By Ronan Shields December 27, 2019 Brands taking media in-house is not a case of one size fits all. How to Recalibrate Programmatic in 2020 With Renewed Purpose Programmatic By Tyler Kelly December 26, 2019 Programmatic advertising’s momentum is slowing, with just three entities cornering the market. Amobee Chief Kim Perell Exits, Successor Already Named Programmatic By Ronan Shields December 23, 2019 Perell is ending her three-year tenure effective immediately. Read More Recommend Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer
