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How to Future-proof Against the Next Great Disruption in 2021

Preparing for the next great disruption.

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Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive

Fragmented viewership and privacy questions are complicating much-needed measurement fixes.

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This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion

On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.

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Walmart Renames Expanded Ad Business Walmart Connect

The division is also partnering with The Trade Desk to expand offsite media opportunities.

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How ‘Horizontality’ Is Driving M&A in Ad Tech

Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.

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Shamrock Capital Acquires Bayard Advertising

An agency in the growing field of recruitment marketing.

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4 Major Factors That Will Change How Marketers Use Data

Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.

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Smart AdServer Undergoes Ownership Overhaul

As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market. That’s why private equity [...]

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Taboola Goes Public With Yet Another SPAC

Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion [...]

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Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.

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The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

It's the first step to ensure the framework’s independence and boost adoption.

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Verizon Media Expands Its Ad Sales Deal With Microsoft

The telecom's ad-tech unit is finding its footing after a rocky upbringing.

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6 Months After Merger, Magnite Rebrands Its Ad Stack

The company is debuting its Magnite CTV and DV+ platforms.

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Simpli.fi Buys Advantage Software for More Than $100 Million

DSP will offer tools for agencies to streamline their media planning and reconciliation.

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Ad Tech Is Primed for Its Own Roaring ’20s

Battles between Big Tech players and government oversight will shape the industry for the next decade.