How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI
Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.
Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature
The brand introduced its new AR technology at the NRF's 2021 conference.
Oculus From Facebook to Add Multi-User Accounts, App Sharing
The new features will start out on the Quest 2 in February.
Tecate’s AI-Powered Music Video Integration Shows a New Model for Product Placement
Could product placement go programmatic?
Snapchat Brings Some StreetCred to Its Snap Map Feature
Snap Inc. acquired the New York-based location data platform startup.
TikTok Debuts AR Effect Powered by LiDAR Scanner on iPhone 12 Pro, iPhone 12 Pro Max
LiDAR stands for light detection and ranging.
Snapchat Salutes Brands for Creative Use of AR in 2020
The platform named its most inspiring campaigns of the year.
Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
The machine learning software hub has attracted the attention of agencies like R/GA and WPP.
5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021
The trends range from more machine learning to a shift in the privacy conversation.
Beekman 1802’s Iconic Goats Star in New Snapchat AR Lens
The brand’s new probiotic skincare products debuted in 400 Ulta Beauty stores nationwide.
Instagram: How to Use AR Effects on Instagram Profiles
The photo- and video-sharing app added augmented reality features for three cultural institutions.
Facebook Teams Up With Cultural Institutions on Instagram AR Effects
Le Grand Palais, the Palace of Versailles and The Smithsonian are first up.
Snap Teams Up With Beauty Tech Solutions Provider Perfect Corp.
The two companies are collaborating on AR try-on experiences.
NYX Professional Makeup Taps Snapchat, Triller for Spring 2021 Collection Rollout
An AR shopping experience will debut on both apps, while the latter will feature a Bebe Rexha concert.
Snap, Los Angeles County Museum of Art to Bring Monumental Perspectives to the City
Artists and Lens Creators will team up on the augmented reality project.