After a Decade in the Big Game, Kia Sits Out the Super Bowl
Carmaker focuses on expanding charitable initiatives for U.S. youth.
General Motors Brings Its Electric Future Ambitions to Super Bowl 2021
The carmaker and its Cadillac brand will each run a 60-second commercial.
In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation
Cinematic Johannes Leonardo spot for electric Volkswagen ID.4 charts progress of transportation.
General Motors Gets Into the Delivery Business With BrightDrop
Carmaker will build technology, including a new all-electric van, for clients including FedEx.
Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why
Analyzing the Burger King and GM rebrands.
General Motors Unveils Updated Logo Ahead of CES 2021
CMO Deborah Wahl shares new brand strategy ahead of tech conference.
After Merger With PSA, Chrysler’s Brand Future Is Uncertain
The name may become "a sacrificial lamb."
Toyota Will Be Back for the 2021 Super Bowl
It's the automaker's ninth appearance in the Big Game over the last decade.
Jeep ‘Repurposes’ Mysterious Utah Monolith and Scores a Viral Moment
The automaker’s post with agency Highdive, depicting it as a charging station for the hybrid Wrangler, soars on Facebook, Instagram, Twitter.
Facebook Details Updates for Auto Dealers in the US
A new Manage Inventory tab gives them a single place to accomplish several tasks.
Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad
Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model. The hero film shows [...]
Ford Nabs Former eBay Marketer as New Global CMO
Suzy Deering joins the automaker as marketing is "more important than ever."
Audi of America Elevates Its Chief Communications Officer to CMO
Tara Rush will be the first woman to lead marketing for the automaker's U.S. business.
GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon
270 football fields could fit inside the design.
Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program
The Audi spots will run alongside classic movies, favorite sports moments and oldies playlists.