Alt Image Text

O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink

The partnership includes at-home date kits from the brands.

Alt Image Text

Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad

The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.

Alt Image Text

Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings

The brand wants you to rethink your football Sunday snacks.

Alt Image Text

Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails

Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.

Alt Image Text

Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners

The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy.

Alt Image Text

With 4 Minutes of National Airtime, Anheuser-Busch Will Showcase 6 Brands During Super Bowl 2021

Bud Light, Michelob Ultra and their hard seltzer counterparts will be showcased. The beer giant will also run a corporate spot for the first time.

Alt Image Text

Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years

Anheuser-Busch will shift its advertising budget to support Covid-19 vaccine PSAs.

Alt Image Text

‘Nudes for Valentine’s Day?’ Yes, But Not That Kind, and for a Good Cause

The Canadian beverage brand is raising money via Instagram for animal sanctuary Kindness Ranch.

Alt Image Text

Knob Creek’s New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert

Jesse Israel founded mass meditation movement The Big Quiet.

Alt Image Text

American Airlines Wants People to Drink Like They’re in First Class—Even If They’re Not Flying Yet

The carrier launches a wine club to remind travelers that flights can be a special experience.

Alt Image Text

Social Campaign for THC-Spiked Drink Cleverly Treads the Line on Paid Weed Ad Rules

No logos or product shots, just mood-boosting ASMR for the eyes.

Alt Image Text

Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis

The piece is live today in Grand Central Terminal's Vanderbilt Hall.

Alt Image Text

Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad.

Alt Image Text

With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage

Bourbon brand's latest campaign highlights a simple cocktail: the highball.

Alt Image Text

2021 Could Usher in a Golden Age of Cannabis Marketing

The industry ends the year in the strongest position of its young life, with Greg Butler, chief commercial officer of Cresco Labs, likening it to “a roaring wave—it can’t be [...]