O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink
The partnership includes at-home date kits from the brands.
Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad
The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.
Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings
The brand wants you to rethink your football Sunday snacks.
Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails
Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.
Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners
The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy.
With 4 Minutes of National Airtime, Anheuser-Busch Will Showcase 6 Brands During Super Bowl 2021
Bud Light, Michelob Ultra and their hard seltzer counterparts will be showcased. The beer giant will also run a corporate spot for the first time.
Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years
Anheuser-Busch will shift its advertising budget to support Covid-19 vaccine PSAs.
‘Nudes for Valentine’s Day?’ Yes, But Not That Kind, and for a Good Cause
The Canadian beverage brand is raising money via Instagram for animal sanctuary Kindness Ranch.
Knob Creek’s New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert
Jesse Israel founded mass meditation movement The Big Quiet.
American Airlines Wants People to Drink Like They’re in First Class—Even If They’re Not Flying Yet
The carrier launches a wine club to remind travelers that flights can be a special experience.
Social Campaign for THC-Spiked Drink Cleverly Treads the Line on Paid Weed Ad Rules
No logos or product shots, just mood-boosting ASMR for the eyes.
Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis
The piece is live today in Grand Central Terminal's Vanderbilt Hall.
Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option
The brand hits shelves this week, supported by a national TV ad.
With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage
Bourbon brand's latest campaign highlights a simple cocktail: the highball.
2021 Could Usher in a Golden Age of Cannabis Marketing
The industry ends the year in the strongest position of its young life, with Greg Butler, chief commercial officer of Cresco Labs, likening it to “a roaring wave—it can’t be [...]