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2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?

With its transformative promises still unfulfilled, blockchain fatigue is spreading through the business world.

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US House Democrats Warn Facebook to Pause Its Cryptocurrency Plans

Experts are also wary of a new walled garden.

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Walmart Prescriptions Are Heading to Blockchain

The retailer and its partners are tracking drugs in the U.S.

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Facebook Is Relaxing Its Policies on Ads for Blockchain Technology and Cryptocurrency

Promoting binary options and initial coin offerings is still prohibited.

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Albertsons Is Putting Lettuce on the Blockchain

It's the latest retailer to join IBM’s Food Trust to track products.

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Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to Growing Roster

The technology is 'still one of the shiny objects in the room.'

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What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain

JPM Coin could create new opportunities—and new hype.

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4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.

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How Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry

It'll become an important part of marketing down the line.

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As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Instead

The needed tools may already be at marketers' disposal.

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MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH

The DSP released a beta version of its Guaranteed Viewable Market today.

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What Blockchain Will Mean for Advertisers and Publishers

Defining what it is and what it can do.

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