After a Decade in the Big Game, Kia Sits Out the Super Bowl
Carmaker focuses on expanding charitable initiatives for U.S. youth.
Consumers Want Brands to Make Shopping Fun and Reflect Their Values
A new report from Future Commerce outlines what matters to shoppers in 2021.
How Momentum Helps the Jacksonville Jaguars Drive Systemic Change
Momentum helps Jacksonville Jaguars' CMO Julian Duncan drive systemic change.
Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide
'2021 is going to be the year of accountability,' said Drew Train, co-founder and president of Oberland.
This Agency Seeks to Put One Electric Car Company in Pole Position
Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]
Map a Purpose Journey With Love and Growth, Says Microsoft
Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]
Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub
Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.
Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]
Here Are All the Brands Severing Ties With Trump and His Allies
The list ranges from major U.S. banks to PGA of America and Hallmark.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
FitTrack Campaign Connects Body Positivity With Health Benefits
"One Size Fits One" shows different body styles working out.
10 of the Most Accessible Brand Campaigns and Actions of 2020
From Microsoft to American Girl, progress continues.
How Purpose Can Shape Agencies in 2021
In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. [...]
How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales
the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]
10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist
The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]