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Quip Expands Into Gum With Its First Major Product Extension

The DTC brand, best known for toothbrushes, wants to tackle another dental care item.

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Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel

As CMO of Wheels Up, Lee Applbaum said he will democratize the industry through a much-needed digitization in the travel space.

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Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

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WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

Skincare brand partners with players on social media content, among other media.

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Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way

The budget brand joins major carriers in promoting the newest cell network technology.

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Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product

Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former [...]

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Prose’s Head of Creative on Crafting the DTC Haircare Brand’s First-Ever National Campaign

While there are many haircare products out there that cater to some of our hair needs (and frustrations), there are few that can check off all the boxes. Enter Prose. We sat down with Rashi Birla, VP of [...]

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Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff

The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.

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How Female-Owned Tequila Start-up 21 Seeds Found White Space in the Spirits Category

What started out as a response to doctor’s orders turned into full-fledged, tequila-making powerhouse 21 Seeds. The recipe for success? A focus on quality, compelling storytelling and breaking every rule [...]

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As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.

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Oatly’s Global CCO Talks Trust, Transparency and Fearless Creative

From charging head-on into a legal battle with the “evil Swedish Milk Lobby” to putting their creative department front and center, Oatly refuses to play by any rules but its own. With brand-love [...]

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How Planet Fitness VP Channels Company Culture into Brand Advocacy

Edward Bourelly’s passion for purpose and inclusivity has guided his entire career, including his move to vp of marketing for Planet Fitness in 2019. From the first time he saw [...]

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How Supergoop’s President Made the Leap From Wall Street to the Sunscreen Start-up

Amanda Baldwin shares her career pivot into the beauty world and how the brand is looking beyond UV and into blue light protection amid the pandemic.

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How DTC Alcohol Brand Haus Is Using Its Growth to Elevate Local Restaurants

Haus co-founders Helena and Woody Hambrecht share how the business first started and why they're investing in experience and product over paid.