great marketing reboot

The World’s Top CMOs on the Role of Marketing in the Future

The Great Marketing Reboot symposiums offer a glimpse of why marketing is becoming more pivotal across industries.

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After a Year Without a Global CMO, McDonald’s Names Alistair Macrow to the Job

Burger giant McDonald’s promoted Alistair Macrow to the role of global CMO, replacing Colin Mitchell.

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PayPal CMO Allison Johnson Steps Down After Less Than 18 Months

Due to a restructuring plan that will streamline the marketing department's processes, CMO Allison Johnson has left PayPal.

Q&A: How Denny’s Advertising Is Embracing Inclusivity as More Than a Buzzword

3 agencies prioritized diversity in the new 'See You at Denny's' campaign.

Kraft Heinz Taps Former Anheuser-Busch CMO to Be Its New CEO

Miguel Patricio will take over for Bernardo Hees on July 1.

UM Appoints Trish Chuipek as First Global Chief Client Officer

She was formerly the CMO of Blue Box Toys and has experience consulting for Epsilon.

Healthcare Startup Oscar Seeks New Agency Partner After Hiring Old Navy CMO

Joshua Kushner co-founded the company, which has worked with Mother.

Verizon CMO Says Agencies Made Progress on Diversity Even as Female Leadership Declined

Total employees and executives of color increased while female leadership declined between 2016 and 2018.

Wunderman Thompson Global CMO Heads to Hasbro as First Chief Consumer Experience Officer

The WPP agency declined to comment on Jamie Gutfreund's exit.

Papa John’s Names Subway’s Karlin Linhardt Global CMO

Shaquille O’Neal is joining the struggling pizza chain as a brand ambassador.

Mondelez International’s Jason Levine Named CMO of Sabra

The food industry veteran is heading to the country's leading hummus brand

Samsung’s Marketing Chief Officer Marc Mathieu Leaves Company After Nearly 4 Years

He's credited with helping the brand through its exploding battery crisis.

What Does It Take to Be a Meaningful Brand in 2019?

Havas Media's study shares tips and the top 10 globally.

Church’s Chicken Hires TGI Fridays and Burger King Veteran as Its New CMO

Brian Gies will be tapped with helping improve market share.

Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

"What has the best potential to drive growth? It's a very simple question. It's a very simple debate that we have."