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Connected TV’s Growing But Unclear Role in Political Advertising

Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.

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Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement

A clear answer from companies is more crucial than ever during the pandemic.

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Domino’s and Brooklinen Share Their Biggest Pandemic Pivots

Commercial content, audience targeting and measuring return on investment.

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Roku Wants You to Know That Cord-Cutters Are Forever

According to the company's internal research, 92% never return to cable.

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How Hulu Is Supporting Both Consumers and Employees During the Pandemic

The streaming platform's president Kelly Campbell discusses strategy shifts she's made in 2020.

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Amber Ruffin on the ‘Crazy’ Challenges of Launching a Late-Night Show During a Pandemic

Amber Ruffin talks about bringing her new late-night show to OTT.

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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen starts an addressable TV initiative.

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CBS News Chief Susan Zirinsky: ‘Our Job Is to Reveal America to Itself’

CBS News chief Susan Zirinsky spoke at Adweek's Convergent TV summit about her network's multiplatform approach to coverage.

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WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First

Commercial businesses head Tony Goncalves says August overhaul has allowed for nimbleness.

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Smart TV Maker Samsung Now Has Its Own DSP

The company is looking to take advantage of the shift to streaming.

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Mark Zagorski Is Leading DoubleVerify’s CTV Push

He says there's an opportunity to be "better than Nielsen."

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Disney Sells TV Ad-Tech Unit TrueX to Gimbal

The media giant sheds an asset it acquired from 21st Century Fox.

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The Upfront Isn’t Dead Yet. But It’s Getting More Data-Driven

Key Insights: P&G’s Marc Pritchard says marketers are disadvantaged by the current upfront model. Guaranteed low rates plus access to premium inventory make RTB unattractive to major advertisers. In June, [...]

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Addressable TV Gets a Programmatic Boost

SpotX is bringing its tech to Project OAR and set-top boxes.

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In a Play for TV Dollars, YouTube Expands Targeting Capabilities for Marketers

The video platform is also adding more countries to its Nielsen-powered Reach Planner.