Coming 2 America Is Coming to the Super Bowl
Amazon is giving the Eddie Murphy comedy airtime during the Big Game.
How Celebrating America Helped Cement Biden’s Unity Message
From the telecast's lineup to its title, Celebrating America producers were focused on reflecting the new president's key theme.
Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers
Changing consumer expectations bring new challenges, execs say at CES 2021.
Jukin Media Gets Creative With CTV Ad Offerings
Content owners diversify their products in the face of heavy competition from distributors.
Samsung Ads And General Motors Team in CTV Pilot
Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]
NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics
NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.
What Brands Can Do With Search Until TV Provides Better Measurement
Measurability is at the heart of TV’s problem.
Amazon Adds More Fire TV Inventory to its Ad-Tech Stack
Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.
Connected TV’s Growing But Unclear Role in Political Advertising
Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.
Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement
A clear answer from companies is more crucial than ever during the pandemic.
Domino’s and Brooklinen Share Their Biggest Pandemic Pivots
Commercial content, audience targeting and measuring return on investment.
Roku Wants You to Know That Cord-Cutters Are Forever
According to the company's internal research, 92% never return to cable.
How Hulu Is Supporting Both Consumers and Employees During the Pandemic
The streaming platform's president Kelly Campbell discusses strategy shifts she's made in 2020.
Amber Ruffin on the ‘Crazy’ Challenges of Launching a Late-Night Show During a Pandemic
Amber Ruffin talks about bringing her new late-night show to OTT.
Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
Nielsen starts an addressable TV initiative.