Connected TV’s Growing But Unclear Role in Political Advertising
Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.
Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement
A clear answer from companies is more crucial than ever during the pandemic.
Domino’s and Brooklinen Share Their Biggest Pandemic Pivots
Commercial content, audience targeting and measuring return on investment.
Roku Wants You to Know That Cord-Cutters Are Forever
According to the company's internal research, 92% never return to cable.
How Hulu Is Supporting Both Consumers and Employees During the Pandemic
The streaming platform's president Kelly Campbell discusses strategy shifts she's made in 2020.
Amber Ruffin on the ‘Crazy’ Challenges of Launching a Late-Night Show During a Pandemic
Amber Ruffin talks about bringing her new late-night show to OTT.
Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
Nielsen starts an addressable TV initiative.
CBS News Chief Susan Zirinsky: ‘Our Job Is to Reveal America to Itself’
CBS News chief Susan Zirinsky spoke at Adweek's Convergent TV summit about her network's multiplatform approach to coverage.
WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First
Commercial businesses head Tony Goncalves says August overhaul has allowed for nimbleness.
Smart TV Maker Samsung Now Has Its Own DSP
The company is looking to take advantage of the shift to streaming.
Mark Zagorski Is Leading DoubleVerify’s CTV Push
He says there's an opportunity to be "better than Nielsen."
Disney Sells TV Ad-Tech Unit TrueX to Gimbal
The media giant sheds an asset it acquired from 21st Century Fox.
The Upfront Isn’t Dead Yet. But It’s Getting More Data-Driven
Key Insights: P&G’s Marc Pritchard says marketers are disadvantaged by the current upfront model. Guaranteed low rates plus access to premium inventory make RTB unattractive to major advertisers. In June, [...]
Addressable TV Gets a Programmatic Boost
SpotX is bringing its tech to Project OAR and set-top boxes.
In a Play for TV Dollars, YouTube Expands Targeting Capabilities for Marketers
The video platform is also adding more countries to its Nielsen-powered Reach Planner.