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Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

Changing consumer expectations bring new challenges, execs say at CES 2021.

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Jukin Media Gets Creative With CTV Ad Offerings

Content owners diversify their products in the face of heavy competition from distributors.

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Samsung Ads And General Motors Team in CTV Pilot

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]

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NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics

NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.

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What Brands Can Do With Search Until TV Provides Better Measurement

Measurability is at the heart of TV’s problem.

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Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.

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Connected TV’s Growing But Unclear Role in Political Advertising

Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.

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Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement

A clear answer from companies is more crucial than ever during the pandemic.

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Domino’s and Brooklinen Share Their Biggest Pandemic Pivots

Commercial content, audience targeting and measuring return on investment.

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Roku Wants You to Know That Cord-Cutters Are Forever

According to the company's internal research, 92% never return to cable.

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How Hulu Is Supporting Both Consumers and Employees During the Pandemic

The streaming platform's president Kelly Campbell discusses strategy shifts she's made in 2020.

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Amber Ruffin on the ‘Crazy’ Challenges of Launching a Late-Night Show During a Pandemic

Amber Ruffin talks about bringing her new late-night show to OTT.

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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen starts an addressable TV initiative.

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CBS News Chief Susan Zirinsky: ‘Our Job Is to Reveal America to Itself’

CBS News chief Susan Zirinsky spoke at Adweek's Convergent TV summit about her network's multiplatform approach to coverage.

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WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First

Commercial businesses head Tony Goncalves says August overhaul has allowed for nimbleness.