Budweiser’s New Interactive Concert Series Features the Hits of Happier Days
The beer brand launched a livestreamed concert series featuring headliners performing their greatest hits and sharing new stories.
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
With states opening up again, Edgewell Personal Care is cautiously optimistic about its ability to move its seasonal products.
1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic
Driving factors include poor ecommerce and a lack of in-stock items.
e.l.f.’s Chipotle Collaboration and New CBD Line Fend Off Pandemic Blues
Cosmetics brand taps into two major trends expected to continue after Covid-19.
Secret’s Latest Ad Campaign Offers Nothing New—and That’s Exactly Why It Works
The strategy of brands associating themselves with female empowerment has become commonplace, but Secret is different.
Energizer’s Famous Pink Bunny Is Still Going After 27 Years, and It’s Getting a Makeover
Ninety-five percent of consumers recognize the Energizer Bunny, according to a 2008 study.
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