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Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

The beer brand launched a livestreamed concert series featuring headliners performing their greatest hits and sharing new stories.

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Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

With states opening up again, Edgewell Personal Care is cautiously optimistic about its ability to move its seasonal products.

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1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

Driving factors include poor ecommerce and a lack of in-stock items.

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e.l.f.’s Chipotle Collaboration and New CBD Line Fend Off Pandemic Blues

Cosmetics brand taps into two major trends expected to continue after Covid-19.

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Secret’s Latest Ad Campaign Offers Nothing New—and That’s Exactly Why It Works

The strategy of brands associating themselves with female empowerment has become commonplace, but Secret is different.

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Energizer’s Famous Pink Bunny Is Still Going After 27 Years, and It’s Getting a Makeover

Ninety-five percent of consumers recognize the Energizer Bunny, according to a 2008 study. Energizer

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