Budweiser’s New Interactive Concert Series Features the Hits of Happier Days
The beer brand launched a livestreamed concert series featuring headliners performing their greatest hits and sharing new stories.
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
With states opening up again, Edgewell Personal Care is cautiously optimistic about its ability to move its seasonal products.
1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic
Driving factors include poor ecommerce and a lack of in-stock items.
e.l.f.’s Chipotle Collaboration and New CBD Line Fend Off Pandemic Blues
Cosmetics brand taps into two major trends expected to continue after Covid-19.
Secret’s Latest Ad Campaign Offers Nothing New—and That’s Exactly Why It Works
The strategy of brands associating themselves with female empowerment has become commonplace, but Secret is different.
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