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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.

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How Do You Create a Successful Brand Collaboration in a Crowded Market?

Experts say brands should opt for functionality over buzz for long-term impact.

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Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition.

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How Walmart Plans to Become a Force for Good

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.

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Levi’s Brings the In-Store Experience Online for Modern Shoppers

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.

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Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.

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Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt

Dating app introduces 2 audio meditations ahead of World Mental Health Day.

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Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

Bed and home essentials brand aims to create lasting customer relationships through the inbox.

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Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

Beverage brand's snail-mail campaign celebrates World Coconut Day.

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Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary.

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Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously.

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Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone.

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Bed Bath & Beyond’s New Design Service Brings the Dorm Room Home

In a difficult back-to-school season, the home goods retailer looks to stand out.

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Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

With email revenue up 86%, experts said brand messaging needs to consider customer mindsets and environments.

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Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations

Walmart's Ask Sam app offers answers to associates and customers in real time.