How Advertisers Should Adjust Strategies for the At-Home Audience
That shift in work environment has significant implications for advertisers continuing to find the right audiences.
Marketers Likely to Decrease Spend on Diverse Suppliers Due to Covid-19, ANA Says
Minority-owned businesses may take a hit as a result.
Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto
Programmatic ad spend is down 9% since the beginning of the year, as travel and auto advertisers–bellwethers of digital advertising–continue to hurt.
JCPenney Files for Chapter 11 as Part of Plan to Reduce Debt
Department store chain JCPenney filed for Chapter 11 bankruptcy under which debt will be reduced by several billion dollars.
JCPenney Makes Interest Payment as It Weighs Options
The retailer, which also owns brands such as Liz Claiborne and St. John's Bay, suffers from liquidity issues.
Neiman Marcus Likely to File for Bankruptcy Within Days of Finalizing Deal With Lenders
The pandemic continues to upend retail, as the storied department store chain plans to reorganize.
J.Crew Files for Bankruptcy
The preppy clothing brand had hoped to refinance debt via an IPO of fast-growing brand Madewell.
How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans
You might expect most big companies would get behind Republicans, but many major brands funnel more money to Democrats.
4 Key Trends Driving Big Changes in the Skincare Industry
Disruptor brands are transforming the skincare space.
Green Wednesday Continues to Pick Up Steam During Cyber Week
Green Wednesday continues to exceed traffic and sales goals, as cannabis continues to mature as an industry.