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The Big Opportunities and Challenges for Marketers in 2021

Adweek Intelligence survey reveals optimism in 2021.

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Consumers Want Brands to Make Shopping Fun and Reflect Their Values

A new report from Future Commerce outlines what matters to shoppers in 2021.

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More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives.

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Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations

Adweek research with Morning Consult conveys how few want to watch, read or buy from the outgoing president.

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Retail M&A Grew in 2020, With More Deals Expected in 2021

Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.

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Why Data Presentation Needs to Be Digestible and Insightful

Data presentation is all about cutting down the noise.

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2020 Was a Watershed Year for Retail Bankruptcies

2020 will go down in history for many dubious distinctions, including retail bankruptcies. There have been more than three dozen bankruptcy filings by national and regional chains as stores were [...]

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Sycamore Got a Bargain For Ann Taylor and Loft, But Is Now Tasked With a Turnaround

For all four brands, the good news is that they have the debt wiped from their balance sheets due to the bankruptcy and the vast financial resources of its new [...]

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The Pandemic Has Shifted When, Not Just How, Americans Buy Groceries

Instacart data reveals how online shopping is shifting during the pandemic.

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Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney

"Kohl's has made the very smart move of jumping aboard the beautifully packaged, wonderfully scented Sephora train."

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Stephen Curry’s Brand Could Usher In a New Era at Under Armour

The Curry brand may be even more significant for Under Armour than for the athlete himself.

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In Data Analysis, the Right Answers Come Only From Asking the Right Questions

How data analysts and decision makers can better adjust to understand one another.

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Fast-Food Chains Are Growing Again, With a Few Exceeding Pre-Pandemic Trajectories

Chains that reported double-digit growth include Papa John's, Domino's, Jack in the Box and Popeye's.

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Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says

Its end-of-year forecast says the sector grew 5%.

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Guitar Center’s Bankruptcy Adds to Toll on Retail

Apparel, jewelry and accessories also continue to get beaten up, in part due to shoppers continuing to shelter in place, resulting in less of a need for replacement items in [...]