Data & Insights

Information gleaned from satellites can offer fascinating insights into consumer preferences.

Advertising is a science and an art.

Only 13.6 percent of consumers say they open all marketing emails.

It can show misleading conclusions when gaps are present.

In a candid blog post, he shares the goals and data behind this year's most polarizing spot.

It needs to be a process that's continually updated.

It's the digital equivalent of printing two and a half Libraries of Congress' worth of paper.

Only focus on what matters to your specific business or campaign.

It could be the first of several privacy bills this session.

Compared to 59% of Gen X and 33% of boomers.