People's love for direct-to-consumer brands is far from waning.

A report from American Express and the National Federation of Independent Business said consumers spent nearly $20 billion on Saturday.

The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY).

U.S. consumers spent precisely $4.2 billion on Thanksgiving Day 2019, according to Adobe Analytics.