10 Marketing Officers Share How They Are Staying Mentally Fit
We've compiled the advice top marketing leaders have shared when it comes to staying mentally fit, ranging from your personal life-work balance to taking care of your team.
Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt
After two years of work, Morton has finally taken the wraps off of its latest trade dress.
Q&A: How Mitzi Okou Founded Where Are the Black Designers? to Promote Diversity and Equity
User-generated content helped promote group's inaugural conference.
What Role Does Design Play in Presidential Campaign Branding?
Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?
WD-40, a Favorite of Mechanics, Gets Some Bodywork Done
A decade after its launch, the Specialist line gets a new look.
Design Lessons Businesses Can Learn from Hospital Signage in the Pandemic
Architecture and design firm NBBJ shares its wayfinding secrets.
How Signage Helps Brands Connect With Consumers and Keep Them Safe
Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.
New Facebook Design Is a New Headache for Marketers
Facebook has been touting its new design for months now, giving users the option to toggle back and forth between what it’s calling Classic Facebook and the upgraded interface known [...]
Stranger Danger: How Well Do You Know Your Website?
Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook critical issues that affect the well-being [...]
How Poor Website and App Performance Create “Digital Desertion”
Every second counts in today's online world. Today’s online shoppers expect a greater level of website and app performance than they did three years ago. Slow rendering time and digital [...]
Communicate Your Brand to the Modern Consumer With Product Packaging
As packaging is often the first part of your product that the consumer interacts with on a retail shelf, packaging design should focus on clearly communicating your brand message and [...]
Something Marvelous Is Coming: Variable Fonts
Thin. Bold. Condensed. Extended. The variety of fonts available today are seemingly limitless - unless you want to do something like have a fast-loading website. Then you’re better off using [...]
Space — The Final Frontier
Space. It’s extremely valuable — in offices, in homes, on the subway and bus, and sometimes even in relationships. But when it comes to design, space is critical. Or should [...]
Direct Mail Fun for the Holidays
I always like this time of year — not just because of the fun I have at the holidays, but also because of the really fun direct mail pieces I [...]
A Fount of Knowledge About Fonts
Get ready, we’re going to get a little geeky here — about fonts. Specifically, OpenType fonts and how they add so much flexibility and readability to any project. What’s even [...]