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What Role Does Design Play in Presidential Campaign Branding?

Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?

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How a Small LA Coffee Shop’s Cup Sleeves Became the Go-To Marketing Vehicle for Billion-Dollar Brands

The story of Alfred Coffee and its trendy rings of cardboard.

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Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

Experts say that it's more complicated that choosing the right material.

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The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.

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How Signage Helps Brands Connect With Consumers and Keep Them Safe

Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.

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Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny

Lawmakers are concerned about the misuse of data by bad actors.

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Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens)

With billions at stake, brands, agencies and networks are preparing for all contingencies—including the possibility of no football.

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Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point?

As the advertising industry becomes more tolerable for working parents, gaps remain when it comes to parental leave policies.

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Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

Brands are staying put, but teams are scrambling to offer makegoods.

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How Media Organizations Use Push Alerts to Reach Readers

WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.

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75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled

There are many lessons—and even optimism—that a brand can learn from a catastrophe.

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Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?

The hard seltzer category's not likely to stop growing any time soon.

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How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

U.S. regulators are looking into Google. Here's what they are searching for.

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These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.

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Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated

The closure of Julia Berolzheimer's Gal Meets Glam Collection has brought new questions about the future of the influencer-led apparel brand model.