Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021
Digital brands must prove that they really understand Gen Z.
Tito’s Vodka Campaign Shows the Reality and Necessity of Shelter Dog Transport
Fundraising series for 3 nonprofits also includes a media partnership with WeRateDogs.
An Adorable Kitten Makes This Dutch Lottery Ad an Instant Crowd Pleaser
TBWA\Neboko introduces another animal-centric campaign for the popular New Year's Eve draw.
How Vice Spent 2020 Finding Its Voice in Vertical Video
The digital media company’s innovation team began testing mobile-first video storytelling right before the pandemic hit.
This Relatable PSA, Set to Radiohead, Tells Kids It’s OK Not to Feel ‘Normal’
Childline spot, set to Radiohead track 'Creep,' celebrates individuality.
Skillshare Wants Users to Discover Their Hidden Talents in Quarantine
Series of spots pair celebrity faces with the platform’s most popular teachers.
Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US
Online campaign and PSA video aim to preserve queer safe spaces in the pandemic.
New Artsy Collection Celebrates Black-Owned Galleries and Its Artists
CMO Everette Taylor explains why it's important to elevate Black voices right now.
In Jack Daniel’s New Ad, People Do Things They’ve Always Wanted to—Like Tossing a Phone in a Lake
It's part of the whiskey brand's first global advertising campaign, "Make It Count."
BBC’s I May Destroy You Zine Drives Awareness Around Sexual Consent
Interactive digital campaign includes articles by sex educators and clips and stills from Michaela Coel’s series.
‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece
The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” [...]
Canon Created a Site for Photojournalists to Tell the Real Stories Behind Their Viral Images
Truthmark initiative aims to tackle fake news by revealing the context behind press photographs that get shared widely.
The Case—and the Cries—for More Diverse Visual Content
Parterning with diverse creators for brand storytelling is called for, and necessary.
Vimeo Gives 8 Filmmakers Grants to Tell the Stories of Resilient Small Businesses
Vimeo funded staff-picked filmmakers to make videos about how their favorite small businesses have responded to the Covid-19 crisis.
The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers
The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.