Alt Image Text

Walmart Renames Expanded Ad Business Walmart Connect

The division is also partnering with The Trade Desk to expand offsite media opportunities.

Alt Image Text

Shamrock Capital Acquires Bayard Advertising

An agency in the growing field of recruitment marketing.

Alt Image Text

Ikea’s New U.S. App Bridges At-Home and In-Store Shopping

Among the new features is more options for delivery and pickup.

Alt Image Text

Antonio Lucio Joins Adweek Board of Directors

Antonio Lucio, who left his position as Facebook CMO in September, has joined Adweek's Board of Directors.

Alt Image Text

To Compete Online, Walgreens Overhauls Its App and Loyalty Program

It's Walgreens' bid to be competitive digitally as Amazon announces its own pharmacy.

Alt Image Text

Neiman Marcus’ Iconic Christmas Book Returns in Print Form

Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.

Alt Image Text

Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.

Alt Image Text

Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds

Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.

Alt Image Text

Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.

Alt Image Text

Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition.

Alt Image Text

Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend

Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.

Alt Image Text

How Marketers Are Investing in Digital Transformation Amid the Pandemic

A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.

Alt Image Text

Lego CMO Says Playing Can Prepare the Next Generation of Workers

Speaking at ANA, Julia Goldin reminded anxious parents about creative derived from play.

Alt Image Text

The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign

The House of US unites diverse creators in an effort to ensure that younger voters are prepared.

Alt Image Text

Inside Google’s Targeting Plans for a Post-Cookie World

Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.