Walmart Renames Expanded Ad Business Walmart Connect
The division is also partnering with The Trade Desk to expand offsite media opportunities.
Shamrock Capital Acquires Bayard Advertising
An agency in the growing field of recruitment marketing.
Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Among the new features is more options for delivery and pickup.
Antonio Lucio Joins Adweek Board of Directors
Antonio Lucio, who left his position as Facebook CMO in September, has joined Adweek's Board of Directors.
To Compete Online, Walgreens Overhauls Its App and Loyalty Program
It's Walgreens' bid to be competitive digitally as Amazon announces its own pharmacy.
Neiman Marcus’ Iconic Christmas Book Returns in Print Form
Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.
Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool
Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.
Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds
Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.
Ad-Tech Firms Are Paying Their Bills, but Concerns Linger
The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.
Nike and Adobe Challenge College Students to Reimagine the Customer Journey
The two are teaming up for the software company's annual analytics competition.
Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend
Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.
How Marketers Are Investing in Digital Transformation Amid the Pandemic
A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.
Lego CMO Says Playing Can Prepare the Next Generation of Workers
Speaking at ANA, Julia Goldin reminded anxious parents about creative derived from play.
The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign
The House of US unites diverse creators in an effort to ensure that younger voters are prepared.
Inside Google’s Targeting Plans for a Post-Cookie World
Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.