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Ad Tech’s Biggest Event Dmexco Will Be Virtual Only

Dmexco has scratched its plans to run a hybrid in-person and digital event, instead opting to host a purely online show in September.

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Dmexco Will Take Place as a Hybrid In-Person and Digital Conference

The 2020 ad-tech conference will offer both an in-person and digital, app-based experience.

Some Companies Question Dmexco’s Move to Hold Ad Tech’s Biggest Event

Dmexco, ad tech's biggest event, is still planned for September, but many in the industry would rather it be canceled.

Why Dmexco Matters to These C-Suite Execs

One company has 165 meetings over just 2 days.

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Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

In Dmexco keynote, Salesforce’s CMO outlines why consumers are so wary—and what brands can do about it.

What CMOs Need to Know About Synthesizing Ad Tech and Mar Tech

Adweek led a Slack chat ahead of Dmexco with 4 industry leaders about this year's hot topic.

Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Jordan Bitterman, CMO of The Weather Company, discuss the evolving use of data as a marketing tool.

Samsung’s CMO on Working With Creators and Why Casey Neistat Is the Brand’s ‘Creator in Chief’

Marc Mathieu also unveiled a new ad promoting the Galaxy Note 8’s fun text messaging features.

Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale explains what's happening in programmatic advertising.

Why Visa Is Betting on the Internet of Things for Digital Payments

The company wants to be known as more than a plastic credit card.

YouTube Addresses Brand Safety, Viewability Concerns in Pitch to European Advertisers

Platform will also start to highlight brands’ 6-second ads

4 Ways Diageo Is Taking Control of Making and Tracking Its Digital Ads

The brand recently launched a program to grade media partners.

Here’s What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago

Marc Pritchard says companies are stepping up.

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search

Search-advertising company Kenshoo says it brings together branding and performance marketing.