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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

The animation studio behind it wants to pioneer new ways of telling stories.

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The 3 Booming Technologies That Will Push Marketing Forward in 2021

AR, 5G and AI-generated media are poised to shape the way marketers do their jobs in the next year.

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How Complex Converted Its Flagship Festival Into a Sprawling Online Video Game

It's like a cross between World of Warcraft and Coachella for sneakerheads.

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Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

Virtual simulation puts users in the shoes of those participating in the historic moment.

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How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

The immersive tech is a natural fit for the dimension-hopping fantasy series.

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The Pandemic Doomed Walmart’s In-Store Robots

But it's not the only experiment with retail automation.

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Once Considered Gimmicky, Branded AR Is Having Its Moment

The tech has come into its own as a marketing tool as the pandemic surges.

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Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom

The automaker is the latest brand to turn to AR shopping experiences amid the pandemic.

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Walmart Revs Up a Self-Driving Delivery Pilot with a Twist

Walmart is testing self-driving delivery pilot again in Arizona, with Cruise.

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Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

Stunt by British PR firm saw building transformed into Halloween show backdrop.

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Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns

State Farm, Hulu and Spotify have all explored the tech.

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Ford Shows Off Electric Mustang With Instagram Augmented Reality Series

The campaign spans 10 video shorts centered on AR models.

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Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers

Band Together program activates an animated remix of the group's new song and donations to two nonprofits.

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Walmart Adds Drones to Its Delivery Repertoire

It's a fast way to get seven hamburgers on a sunny, wind-free day.