Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
A pandemic-fueled ecommerce spike is accelerating the trend.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Experts believe brands will continue using many digital tools, like virtual events and AR.
Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game
The animation studio behind it wants to pioneer new ways of telling stories.
The 3 Booming Technologies That Will Push Marketing Forward in 2021
AR, 5G and AI-generated media are poised to shape the way marketers do their jobs in the next year.
How Complex Converted Its Flagship Festival Into a Sprawling Online Video Game
It's like a cross between World of Warcraft and Coachella for sneakerheads.
Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth
Virtual simulation puts users in the shoes of those participating in the historic moment.
How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials
The immersive tech is a natural fit for the dimension-hopping fantasy series.
The Pandemic Doomed Walmart’s In-Store Robots
But it's not the only experiment with retail automation.
Once Considered Gimmicky, Branded AR Is Having Its Moment
The tech has come into its own as a marketing tool as the pandemic surges.
Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom
The automaker is the latest brand to turn to AR shopping experiences amid the pandemic.
Walmart Revs Up a Self-Driving Delivery Pilot with a Twist
Walmart is testing self-driving delivery pilot again in Arizona, with Cruise.
Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection
Stunt by British PR firm saw building transformed into Halloween show backdrop.
Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns
State Farm, Hulu and Spotify have all explored the tech.
Ford Shows Off Electric Mustang With Instagram Augmented Reality Series
The campaign spans 10 video shorts centered on AR models.
Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers
Band Together program activates an animated remix of the group's new song and donations to two nonprofits.