Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now

At Adweek's NexTech event, a discussion of what the pandemic has meant for esports.

the word esports on a gray background with little symbols floating around it

Infographic: Consumers Want to See More Brands in the Esports Realm

Not enough ad spend is being funneled into the esports category, to the detriment of these companies that are missing Gen Z and millennial gamers.

The Burger King on Twitch

Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

The fast-food chain paid popular gamers between $1 and $5.

a drone racing course

Drone Racing Looks to Go Mainstream Amid Major Sports Void

New president Rachel Jacobson, a former NBA executive, on what's in store for the Drone Racing League.

Adweek Presents: The Way Forward in Esports and Entertainment

Quibi's Meg Whitman and EA's CMO Chris Bruzzo talked about how their brands have found success despite the challenges presented by the pandemic.

united in rivalry banner

To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations

The carmaker is playing up rivalries among five top esports organizations around the world.

eMLS players

Why Major League Soccer Is Bullish About Its Upcoming Esports Tournament

Lessons from Nascar and the NBA have guided its planning.

Four foam fingers, three pointing up and one pointing down

The 4 Types of Sports Fans and How Marketers Can Catch Their Attention

For advertisers to successfully navigate this change, they must follow the lead of fans' shifting viewing habits.

an esports lap of the bahrain grand prix

Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

Both race organizers put on popular virtual events last weekend and have tied in linear TV, too.

the words "stay home play games" on a video game-like screen

Gamers Are Fighting Misinformation About Coronavirus Crisis

Gamers vs. COVID-19 is a massive push to inform younger audiences.

an empty stadium

With Live Sports on Hold, Marketers Turn to Athletes for Content

League play has been suspended, so athletes are playing online—and marketers hope to turn it into programming.

As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps

Many esports already take place online, so backup plans are more readily available.

The move shows support for the esports community.

Twitch Partners With Comscore to Provide New Audience Metrics

Amazon-owned live streaming service Twitch announced it had partnered with Comscore to provide audience data around Twitch content.

A screengrab of the Verizon Super Bowl sponsorships

What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports

The carrier sponsored events that merged both worlds to amplify engagement.

Michael B. Jordan Joins the Call of Duty League as Esports Investor

Michael B. Jordan joins the Call of Duty League and, for the first time, esports will begin to resemble the home-and-away model of traditional sports.