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3 Keys to Producing Standout Virtual Events in 2021

Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Reimagined event tasks partners with developing content that resonates with remote audiences.

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Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Bizzabo’s new study also finds 50% of registrants convert to attendees.

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More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives.

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How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women

Wash Day is part of brand’s ongoing audience engagement strategy.

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This Verizon-Powered Virtual Art Experience Brings The Met to You

Visitors can explore digital galleries and play games that unlock AR versions of artwork.

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A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less

Göteborg Film Festival creates extreme socially distant movie experience as event moves online due to Covid-19.

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With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage

Bourbon brand's latest campaign highlights a simple cocktail: the highball.

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How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

The brand's viral stunt outperformed CPG benchmarks by 59%.

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10 Takeaways From Brand Activations That Adapted to Crisis in 2020

Marketers can apply these lessons to future experiences, even post-pandemic.

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Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California

Luxury outerwear brand teams with The Webster to showcase styles through animated, 3-D environments.

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This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.

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Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight

Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.

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Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season

The 21-day experience aims to gamify purchasing products from 7 advertisers.

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Creative Agency Compound Joins Forces With Experiential Studio Helo

The partnership aims to combine talents to craft culturally relevant brand experiences.