3 Keys to Producing Standout Virtual Events in 2021
Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.
Inside Sundance’s Sponsor Strategy for First Virtual Film Festival
Reimagined event tasks partners with developing content that resonates with remote audiences.
Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
Bizzabo’s new study also finds 50% of registrants convert to attendees.
More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results
A new report from StrategyBox surveyed 100 industry executives.
How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women
Wash Day is part of brand’s ongoing audience engagement strategy.
This Verizon-Powered Virtual Art Experience Brings The Met to You
Visitors can explore digital galleries and play games that unlock AR versions of artwork.
A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less
Göteborg Film Festival creates extreme socially distant movie experience as event moves online due to Covid-19.
With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage
Bourbon brand's latest campaign highlights a simple cocktail: the highball.
How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020
The brand's viral stunt outperformed CPG benchmarks by 59%.
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Marketers can apply these lessons to future experiences, even post-pandemic.
Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California
Luxury outerwear brand teams with The Webster to showcase styles through animated, 3-D environments.
This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine
For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season
The 21-day experience aims to gamify purchasing products from 7 advertisers.
Creative Agency Compound Joins Forces With Experiential Studio Helo
The partnership aims to combine talents to craft culturally relevant brand experiences.