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O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink

The partnership includes at-home date kits from the brands.

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Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad

The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.

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Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings

The brand wants you to rethink your football Sunday snacks.

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Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway

Clues will lead fans on a 24-hour chase across multiple accounts.

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General Mills and PepsiCo Share Winning Strategies to Accelerate Business

On the importance of a nimble brand strategy at Adweek's Outlook 2021.

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Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails

Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.

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Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day

Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]

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In Pringles’ 2021 Super Bowl Ad, Flavor Stacking Is More Captivating Than Space Flight

It's the brand's fourth year in a row in the Big Game.

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Coors Can’t Run a Super Bowl Ad, So It’s Infiltrating Your Dreams Instead

Big Game-adjacent campaign attempts to use science to implant ads in your mind.

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Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser

The spot will highlight the brand's newest permanent flavor, Major Melon.

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Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization.

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Coca-Cola’s Canned Coffee Drink Makes Its American Debut

The extra-caffeinated crossover drink comes with a zero sugar option.

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Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating

The company is repositioning with new branding, pantry staples and a national ad campaign.

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Chipotle’s Burrito Is a Hero in First-Ever Super Bowl Ad

The 30-second spot attempts to answer the question "Can a Burrito Change the World?

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Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners

The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy.