O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink
The partnership includes at-home date kits from the brands.
Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad
The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.
Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings
The brand wants you to rethink your football Sunday snacks.
Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway
Clues will lead fans on a 24-hour chase across multiple accounts.
General Mills and PepsiCo Share Winning Strategies to Accelerate Business
On the importance of a nimble brand strategy at Adweek's Outlook 2021.
Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails
Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.
Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day
Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]
In Pringles’ 2021 Super Bowl Ad, Flavor Stacking Is More Captivating Than Space Flight
It's the brand's fourth year in a row in the Big Game.
Coors Can’t Run a Super Bowl Ad, So It’s Infiltrating Your Dreams Instead
Big Game-adjacent campaign attempts to use science to implant ads in your mind.
Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser
The spot will highlight the brand's newest permanent flavor, Major Melon.
Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones
European packaging campaign from 72andSunny Amsterdam includes online customization.
Coca-Cola’s Canned Coffee Drink Makes Its American Debut
The extra-caffeinated crossover drink comes with a zero sugar option.
Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating
The company is repositioning with new branding, pantry staples and a national ad campaign.
Chipotle’s Burrito Is a Hero in First-Ever Super Bowl Ad
The 30-second spot attempts to answer the question "Can a Burrito Change the World?
Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners
The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy.