Sen. Kirsten Gillibrand is one of several U.S. lawmakers to introduce a federal privacy bill.

New York Senator Proposes a Federal ‘Data Protection Agency’

Sen. Kirsten Gillibrand, a Democrat, wants to create a new federal agency to enforce federal privacy laws and investigate tech companies.

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As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

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Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

Though some aren’t taking it seriously, it’s not worth underestimating.

As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.

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Look Past GDPR Into Data Privacy Rules on a State-by-State Basis

Regulation on a local level will set the standard in the U.S.

This image is seeking to depict privacy in the era of General Data Protection Regulation; there is an all seeing eye in the center; locks and magnifying glasses surround the watchful eye

3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR

It'll provide consumers a sense of control and security.

As Businesses Prep for California’s Data Privacy Law, They’re Also Fighting to Change It

The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law won't be debated this year.

GDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data

It can foster more opportunities for creativity.

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.

7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data Privacy Laws

A new standard of responsibility needs to be instilled.

American Data Privacy Laws Are a Matter of How, Not If

The fight begins over whether California's data protections should be the federal standard.

As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target

Parties file for a pan-European investigation into online ad targeting under GDPR statute.

GDPR’s Lack of Clarity Is Causing Google and the Ad-Tech Industry Problems

The rush to comply generated headaches throughout the supply chain.

Why at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR

The regulation hasn’t affected the industry as much as many anticipated.