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Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD
Skittles is removing the rainbow—in fact, removing color entirely—from its packaging for a Pride partnership with GLAAD.
Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages’s CMO
PepsiCo's sruvey found that half of Americans believe the country is more empathetic than it was pre-pandemic.
How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls
Once shoppers could no longer find their toilet paper brand on store shelves, they took to the internet—where No. 2 was waiting.
Luxury Retailer Montblanc Is Blanketing Its Storefronts With Notes to Essential Workers
Wieden + Kennedy Amsterdam is behind the effort.
Headspace Launches First TV Ad, Offering a Year of Free Subscription for the Unemployed
The company is also launching a new collection focused on stress around unemployment.
The Latest Agency Mashup Is Dentsumcgarrybowen
Dentsu Aegis Network combines creative shops into global network.
30 Marketing Execs Making Their Brands of the Moment and Keeping Them Ahead of the Curve
These marketing execs are spearheading efforts that are culture focused, customer first and data driven to make their brands relevant.
Adweek’s Retail Tracker
Adweek tracks the latest bankruptcies, closures and restructurings.
How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans
You might expect most big companies would get behind Republicans, but many major brands funnel more money to Democrats.
Lululemon Names Nikki Neuburger Chief Brand Officer
A veteran of Uber and Nike, Neuburger is stepping into a newly created role.
S4 Capital Merges Content Practice With Circus Marketing, One of Adweek’s Fastest Growing Agencies
The Mexico City-based data-driven content agency was founded in 2005.
The Community Appoints 360i’s Frank Cartagena as New York CCO
He’s been tasked with helping to grow the office.
Marriott’s New Global Officer of Experience on What ‘Experience’ Means
Adweek sat down with Peggy Fang Roe, who just began her tenure as Marriott’s new global officer of experience, loyalty and new ventures.